The GutterBrush Blog

According to recent survey results gleaned from the National Governors Association the already fragile conditions of states’ economies are set to further weaken. Vermont Governor Jim Douglas suggests that,“The situation is fairly poor for a lot of states around the country. In fact, most states. What we’re finding out from a fiscal standpoint is that the worst is yet to come”. “Economists have declared the national recession over. But for those who are still unemployed, for those who have lost their homes, it’s clear that as a nation we have a long way to go.”

This recent survey suggests that the states have $18.8 billion of budget gaps yet to be closed in fiscal 2010. This comes after they have already imposed measures to eliminate budget imbalances totaling $87 billion in the fiscal year, which for most started during the summer of 2009. All the while the budgets currently being drafted for fiscal 2011, states foresee shortfalls of $53.6 billion and for fiscal 2012 $61.6 billion while at the same time states’ revenues have plummeted for four quarters in a row.

What is most interesting in these in these most challenging times is that all states except for one, Vermont, are required to balance their budgets, so during the recession they have drastically cut spending on basic programs, laid off workers and boosted revenue through raising taxes and fees.

Super Bowl ratings poised for all-time high this year!

Super Bowl XLIV may be one for the record books as some early estimates from CBS show the viewership from the game Sunday night rising from last year’s all-time high.

The New Orleans Saints vs. Indianapolis Colts showdown drew a 46.4 overnight metered-market household rating and an impressive 68 share. That set of measures is up 10% from the household rating of last year’s Pittsburgh vs. Arizona epic battle, which was seen by a record 98.7 million viewers. In fact this Super Bowl could be the first sports program ever to eclipse the 100 million viewers threshold in the USA. If last night’s sporting event sets a new record, it will likely rank second in viewership only to 1983′s final episode of “M*A*S*H,” which holds the title of the most-watched TV event of all time with 121.6 million viewers.

It has become clear that you don’t have to be the first to market to be a business success nor do you need to be particularly unique. You do not need to be revolutionary. But if you are not emergent in these seemingly very complicated times you may find yourself out of business or barely hanging on in a very crowded marketplace of products and ideas.  But there is one thing you do have to do and it comes in many varieties. You need to give potential customers and actual customers value. They need a reason to buy from you and contribute to the success of your endeavor and not go to another provider of a very similar service and/or product. So what are those things? First, you need to actually show up and provide the service you promote yourself as providing by answering your phone, responding to emails, solving whatever problems are within your purview while also trying to direct customers to solutions that fall outside of that aforementioned purview. Finally, market your brand and the services that strengthen it honestly and frequently in order to differentiate yourself from all of the other restaurants, shoe stores, graphic artists, grocery stores, farmers, and other multitudes of outlets. Service is the key to success and often is the most powerful explanation for why one firm or another emerges from a crowded and noisy brandscape while others simply fade away into obscurity.  Now, what are the roles of the people who help or hinder meeting these requirements?