Super Bowl ratings poised for all-time high this year!

Super Bowl XLIV may be one for the record books as some early estimates from CBS show the viewership from the game Sunday night rising from last year’s all-time high.

The New Orleans Saints vs. Indianapolis Colts showdown drew a 46.4 overnight metered-market household rating and an impressive 68 share. That set of measures is up 10% from the household rating of last year’s Pittsburgh vs. Arizona epic battle, which was seen by a record 98.7 million viewers. In fact this Super Bowl could be the first sports program ever to eclipse the 100 million viewers threshold in the USA. If last night’s sporting event sets a new record, it will likely rank second in viewership only to 1983′s final episode of “M*A*S*H,” which holds the title of the most-watched TV event of all time with 121.6 million viewers.