How is the re-confirmation of Ben Bernanke as chairman of the Federal Reserve related to business success?
It has become clear that you don’t have to be the first to market to be a business success nor do you need to be particularly unique. You do not need to be revolutionary. But if you are not emergent in these seemingly very complicated times you may find yourself out of business or barely hanging on in a very crowded marketplace of products and ideas. But there is one thing you do have to do and it comes in many varieties. You need to give potential customers and actual customers value. They need a reason to buy from you and contribute to the success of your endeavor and not go to another provider of a very similar service and/or product. So what are those things? First, you need to actually show up and provide the service you promote yourself as providing by answering your phone, responding to emails, solving whatever problems are within your purview while also trying to direct customers to solutions that fall outside of that aforementioned purview. Finally, market your brand and the services that strengthen it honestly and frequently in order to differentiate yourself from all of the other restaurants, shoe stores, graphic artists, grocery stores, farmers, and other multitudes of outlets. Service is the key to success and often is the most powerful explanation for why one firm or another emerges from a crowded and noisy brandscape while others simply fade away into obscurity. Now, what are the roles of the people who help or hinder meeting these requirements?
