The GutterBrush Blog

In Los Angeles, CA all new homes, larger developments and some redevelopments will be required by law to capture and reuse water runoff generated by any rain producing storms. This ordinance will require such projects to capture, reuse or infiltrate 100% of runoff generated in a .75″ rainstorm or to pay a storm water pollution fine that would offset the cost of funding  low-impact public developments. This is an interesting and novel approach to offsetting the negative effects of large scale urbanization by minimizing runoff at its source with small, cost-effective natural systems instead of large and very costly treatment facilities. The process of reducing runoff improves water quality and recharges groundwater while in Los Angeles it will prevent 104 million gallons of polluted urban runoff from ending up in the ocean. The quality of the runoff water can be greatly increased by utilizing gutter protection systems that also act as filtration systems such as GutterBrush simple gutter guards. Clean runoff water can be used in ways that greatly reduce the usage of fresh water. Will the splash in LA be enough to carry over to other states, cities, and towns?

It has become clear that you don’t have to be the first to market to be a business success nor do you need to be particularly unique. You do not need to be revolutionary. But if you are not emergent in these seemingly very complicated times you may find yourself out of business or barely hanging on in a very crowded marketplace of products and ideas.  But there is one thing you do have to do and it comes in many varieties. You need to give potential customers and actual customers value. They need a reason to buy from you and contribute to the success of your endeavor and not go to another provider of a very similar service and/or product. So what are those things? First, you need to actually show up and provide the service you promote yourself as providing by answering your phone, responding to emails, solving whatever problems are within your purview while also trying to direct customers to solutions that fall outside of that aforementioned purview. Finally, market your brand and the services that strengthen it honestly and frequently in order to differentiate yourself from all of the other restaurants, shoe stores, graphic artists, grocery stores, farmers, and other multitudes of outlets. Service is the key to success and often is the most powerful explanation for why one firm or another emerges from a crowded and noisy brandscape while others simply fade away into obscurity.  Now, what are the roles of the people who help or hinder meeting these requirements?

Ice dams, which form on eaves and overhangs and create rather large icicles, are a common sight this year because of all the snow that has fallen in the area. Ice dams form as warm air from a home’s attic escapes through the roof and melts the bottom layer of snow. As the water runs down the roof and reaches the overhang, it refreezes because there is no heat. Ice then collects and backs up underneath the shingles and, in some cases, into the siding. Some homeowners are already dealing with the effects of ice dams, from water leaking through their roofs, to large, dangerous icicles hanging down from eaves. Ice dams do not have much at all to do with gutters or gutter protection systems. But as soon as the  ice dams start, that creates a big problem and homeowners should not try knocking them off or chipping at them. Such attempts can lead to roof damage or damage to eaves, gutters and edging, not to mention personal injury if someone were to fall from a roof or ladder.

Homeowners can help prevent ice dams by quickly removing snow from the lower section of the roof after each snowfall to keep the ice from building up. This allows for any snow melt to flow down the shingles and into the gutters. One strategy is to use a snow rake when the snow is dry and light. Simply rake back the snow five to six feet up your roof, that’s all you have to do and most of the time, this is enough to solve the problem. Heavier snow requires more sophisticated options and as always the GutterBrush Guys, LLC  never want you to do anything that will put you at risk and potentially result in a very costly accident.

In order to address ice dam issues long term a homeowner should photograph the ice dams that have formed on their house and use those as a guide next spring or summer for a contractor to seal areas of the attic where warm air may be escaping. As counter intuitive as it may seem Summer is the best time to deal with ice dams and the roof malfunctions that cause them.

Even Scott Brown and Martha Coakley can agree on the importance of stopping ice dams from occurring on any roof!

Roof with ice dam schematic for your consideration