The GutterBrush Blog

Have you already decided to move rather than remodel only to realize, like so many others in the same boat, you are still thinking about remodeling anyway? Why? To make your house more appealing to would-be buyers, cut the time it takes to sell it and maybe even get more cash in hand when you sell is why. While you’re remodeling that other part of the house why not tuck in a new master bedroom suite above the addition? You’ll get all of your money back when you eventually sell your house, right?

Not so fast. While many home-remodeling projects are a great way to add value to your home, not all of them are ironclad cash-back guarantees. Before you invest a significant amount of your precious home equity into remodeling projects, it’s wise to do a little homework on what kind of payback you can expect for various home projects in your area.

A good place to start is the Cost vs. Value report published annually by the National Association of Realtors, or NAR, and Remodeling magazine. The report provides a synopsis of the top projects, the average costs of the projects and their average rate of investment return at resale. It also gives you a city-by-city guide on what various home projects will pay back at resale. Real estate experts caution that these numbers can differ significantly depending on your state, city or even neighborhood. So use these numbers as a starting point, but consider getting the advice of a Realtor and/or remodeling contractor before you commit to a big home project. These experts can familiarize you with remodeling payback figures tailored to your state, city., or town.

The second project of five to potentially boost your home’s resale value is a midrange bathroom remodel. This includes updating an average 5-by-7 foot bathroom that’s at least 25 years old with moderately priced fixtures, a double-sink vanity, a ceramic-tile floor and vinyl wallpaper.

Average payback: 102.2 percent of cost
Estimated job cost: $10,499
National average resale value: $10,727

Improving an existing, but outdated, bathroom is almost always a good investment because an up-to-date bathroom makes your home look like it’s been kept in good repair, and that’s what all prospective homeowners are looking for.

However, do not try to personalize the bathrooms too much or spend megabucks trying to turn them into ultimate home spas. Your home is a valuable asset, and you want to treat it respectfully whenever you remodel. In other words, think twice about adding a pricey imported soaking tub or three separate shower stalls for your growing family’s convenience. Those renovations might not fit the taste of a buyer 10 years down the road. If that happens, the money you spent on your bathroom renovation is down the toilet, so to speak.

It has become clear that you don’t have to be the first to market to be a business success nor do you need to be particularly unique. You do not need to be revolutionary. But if you are not emergent in these seemingly very complicated times you may find yourself out of business or barely hanging on in a very crowded marketplace of products and ideas.  But there is one thing you do have to do and it comes in many varieties. You need to give potential customers and actual customers value. They need a reason to buy from you and contribute to the success of your endeavor and not go to another provider of a very similar service and/or product. So what are those things? First, you need to actually show up and provide the service you promote yourself as providing by answering your phone, responding to emails, solving whatever problems are within your purview while also trying to direct customers to solutions that fall outside of that aforementioned purview. Finally, market your brand and the services that strengthen it honestly and frequently in order to differentiate yourself from all of the other restaurants, shoe stores, graphic artists, grocery stores, farmers, and other multitudes of outlets. Service is the key to success and often is the most powerful explanation for why one firm or another emerges from a crowded and noisy brandscape while others simply fade away into obscurity.  Now, what are the roles of the people who help or hinder meeting these requirements?